Shri Vardhan Yadav

Badshahpur Assembly Election 2024

Apnaayat successfully managed Congress candidate Vardhan Yadav’s Badshahpur campaign from May to October 2024.

Work

Strategic Planning

Developed a structured election strategy tailored to the constituency’s demographics.
Conducted research on voter behavior, key issues, and opposition analysis.

Ground-Level Mobilization

Organized door-to-door campaigns to connect with voters directly.
Coordinated with local party workers, volunteers, and grassroots leaders.

Public Engagement & Rallies

Managed large-scale rallies, roadshows, and public meetings.
Ensured candidate’s strong presence in different community events.

Message & Communication Strategy

Crafted speeches, slogans, and campaign messaging aligning with voter concerns.
Ensured a consistent narrative that resonated with the electorate.

Event Management

Planned and executed campaign events, ensuring smooth logistics.
Managed scheduling, security, and crowd control at gatherings.

Election Day & Voter Turnout Strategy

Implemented a voter mobilization plan to maximize turnout.
Organized teams for polling day coordination and last-mile voter engagement.

Social Media Managment

Instagram – Engaging the Youth & Visual Storytelling

Created high-quality reels, graphics, and stories to connect with younger voters.
Conducted live sessions, Q&A, and interactive polls to enhance engagement.
Utilized trending formats and viral content strategies to boost visibility.

Facebook – Mass Outreach & Community Building

Managed official campaign pages and groups to interact with supporters.
Posted event updates, speeches, and voter awareness content.
Ran targeted ad campaigns to reach specific voter demographics.

Twitter – Real-Time Updates & Political Messaging

Crafted impactful tweets, hashtags, and trending campaigns.
Engaged with political conversations and countered misinformation.
Ensured instant updates on rallies, speeches, and policy announcements.

YouTube – Long-Form Content & Storytelling

Produced high-quality campaign videos, speeches, and behind-the-scenes content.
Showcased the candidate’s vision, manifesto, and voter connect programs.
Optimized video content for maximum engagement and virality.

Result

Historic Growth in Voter Support

Secured 85,000 votes, finishing in 2nd place, a huge leap from previous Congress numbers in Badshahpur.
Congress had only received ~10,000 votes in 2014 and 2019 — this is an 8.5x increase in 2024.

Strategic Campaign Execution

Executed ground-level outreach, rallies, and public events that directly connected with voters.
Consistent messaging and candidate visibility helped strengthen public trust.

A Game-Changing Milestone for Congress

Marked the highest-ever vote count for Congress in this constituency.
Positioned Vardhan Yadav as a rising political leader in the region.

Instagram Explosion

Followers jumped from 2,400 to 53,000 (May to October 2024).
Multiple reels hit 10M+ organic views, boosting campaign reach and engagement.

Facebook & Twitter Engagement

Built strong follower base and increased daily post interactions.
Used timely updates, live sessions, and political dialogues to connect with the online electorate.

YouTube Growth from Ground Zero

Grew from 0 to 5,000 subscribers during the campaign.
Published speeches, behind-the-scenes content, and campaign highlights for deeper voter connection.

Our rating based on 38 verified client reviews

View Profile

Rating 4.9 / 5.0

Kavita Rathi

Social Media Manager | Youth for Change NGO

“Working with Apnaayat was seamless. Their designs are fresh, and their content is impactful. Whether it’s running awareness campaigns or driving political narratives, they deliver beyond expectations.“

Sandeep Chauhan

Independent Candidate | Uttar Pradesh

“Apnaayat’s digital strategy played a crucial role in helping me reach the youth. They crafted a unique voice for my campaign and helped me connect with thousands through reels, stories, and lives. Great job!“

Anjali Mehra

Digital Marketing Consultant | Jaipur

“I partnered with Apnaayat for a content-led voter engagement campaign. Their team handled everything from motion graphics to daily content plans flawlessly. Professional, creative, and always on time.“

Ravi Yadav

Campaign Manager, Haryana Elections

“What impressed us the most was Apnaayat's ability to combine data-driven insights with creative execution. Our social media grew exponentially, and the vote share impact was clearly visible. A go-to agency for modern political campaigns.“

Neha Sharma

Political Strategist | Delhi

“Apnaayat completely transformed our digital campaign. From designing powerful visuals to driving engagement on Instagram and YouTube, they made our candidate visible to the right audience. Highly result-oriented and responsive team!“